One of Seven's competitive advantages is in the manufacture of fully customized bicycle frames and accessories. While Seven does offer stock frames in more than 200 sizes, each are still built-to-order and a full 95 percent of the bicycle frames that Seven ships are completely custom. Customized elements include frame size, frame geometry, tubing diameters and wall thickness, and countless options such as cable routing, water bottle mounts, paint color and decal color. Every custom option is available at no additional charge and the number of combinations is virtually infinite.
Each frame's tube set, which is as important as the frame's geometry to ride quality, is chosen specifically for the rider. Seven handpicks each frame's tube set to get just the right combination of tube diameter and wall thickness to suit the rider's weight, riding style, intended use, age, and riding terrain. Specifications for titanium tubes are determined and generated within Seven's manufacturing plant. For its steel frames, Seven chooses among tubes built by several manufacturers to increase our range of options and enable us to be as rider-specific as possible. (Most manufacturers offer tubes built by a single manufacturer.)
Seven's Custom Kitâ„¢, found in the back of each brochure, is a detailed questionnaire that asks the cyclist more than one hundred questions. The cyclist, in conjunction with an authorized Seven retailer, provides body measurements, current bike measurements and riding style, as well as identifies what they like and dislike about riding their current bike, from handling characteristics to back or neck pain. From this information and from conversations with the customer and their bike retailer, Seven develops custom geometry and a custom tube set so that the design of the frame is fine-tuned specifically for the cyclist.
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